Sponsorship Frequently Asked Questions

Paws on Parade will be rolling through your neighborhood in 2012 from Mardi Gras through summer time. Join in the revelry by sponsoring a Mardi Gras Bead Dog®, an iconic tribute to a Mardi Gras tradition by Haydel’s Bakery. View the Mardi Gras Bead Dog® in person at Haydel's Bakery or Clearview Mall.

What is a Mardi Gras Bead Dog®?

A tradition among generations of New Orleanians, children create Bead Dogs from discarded Mardi Gras throws. A few twists and turns transform a necklace of beads into a fun trinket to enjoy. Learn how to make your own Mardi Gras Bead Dog® at la-spca.org/pawsonparade. Haydel’s Bakery adopted the Mardi Gras Bead Dog® as their mascot and has graciously donated the sculpture’s mold to promote the LA/SPCA’s mission.

How big are Haydel’s Mardi Gras Bead Dog® sculptures?

The Mardi Gras Bead Dog® is 4’6” long x 3’6”tall x 2’6”wide and weighs 50lbs without a base.

Where will I see Paws on Parade?

100 Mardi Gras Bead Dogs® will be sold to individuals, businesses, organizations, and schools. Paws on Parade will be displayed throughout the New Orleans metro area.

How can I be a part of Paws on Parade?

Mardi Gras Bead Dogs® are available for purchase or sponsorship. See details under Pricing Information.

How will people find my Mardi Gras Bead Dog®?

A map of all Mardi Gras Bead Dog® locations will be produced, as well as a Web site highlighting each location, sculpture, artist, and sponsor. Press events and outreach is planned throughout the year. Sponsors and artists are also encouraged to spread the word about their Paws on Parade participation.

Can I choose my Mardi Gras Bead Dog® design?

Yes, sponsors can choose a design submitted by local artists or you can commission your favorite artist to complete your sculpture. All designs must be approved by the Paws on Parade Approval Committee. Logos and inappropriate designs will not be approved. Paws on Parade will provide a $1,000 honorarium to participating artists.

How will people know I am participating in Paws on Parade?

A plaque with the sponsor’s name, artist’s name, and the title of the Mardi Gras Bead Dog® will be placed at each location. A Web site will display sponsors, locations, and artists. All sponsors will be included in the printed map. Social media will be used to promote Paws on Parade as well as press outreach and events. The LA/SPCA has 5,000 Facebook fans and over 15,000 monthly visits to la-spca.org. Additionally, the LA/SPCA garners approximately $10,000 in media value through appearances and releases on a weekly basis.

Is my Mardi Gras Bead Dog® purchase tax deductible?

Yes, your Mardi Gras Bead Dog® purchase is tax deductible to the fullest extent of the law.


Animal Control

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